Cow Mascot for Mountainside Farms

Earlier this year I was contacted by Mountainside Farms, a regional east coast dairy company, to help them design a new mascot for their packaging. They had been using a cow character designed by another illustrator but decided it was time for a new look. They asked me to design a cow who’s face could be plugged into the existing packaging layout.

Cow Mascot-Rough Character Concepts

I started by doing a bunch of rough sketches experimenting with various shapes and poses. Some were stronger than others but that’s part of the process.

I knew that the general public would likely only see the cow’s face but it felt more natural to design the full body. If, in the future, the client ever decided they wanted to use a full body pose for anything I didn’t want to be put in the situation of having to Frankenstein a new body onto the head. I think you get a stronger and more pleasing result when the body and head are designed together.

After some back and forth with a few refinements, here’s how the final design turned out:

Mountainside Farms New Mascot

The new packaging should be in stores in January 2017.

Just Launched: Sketchbook Silliness on Patreon!

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If you enjoy my Sketchbook Silliness cartoons, now you can get fun rewards by supporting them on Patreon!

Patreon is a crowdfunding site that allows artists to share rewards with their fans in exchange for small monthly donations to their ongoing work. It’s sort of like Kickstarter, only with Kickstarter you are backing a one-time project (and get something for it in the end) and with Patreon the support is ongoing.

I love creating Sketchbook Silliness but it’s a lot of work to offer the comics for free. So, I’ve launched this brand-new Patreon campaign. (It even has that new-website smell.) If you like them and want to pitch in, take a look at the rewards I’m offering over on my Patreon page. Hopefully I’ve got some extra goodies there that will make it worth your while.

Support Sketchbook Silliness On Patreon

Inktober, Day 7

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Inktober is going by fast! Only time for a quick doodle today, shaded with a bit of wash.