YOUR CONTACT INFO Company Name Phone Email * Website / URL YOUR BUSINESS Briefly describe your products/services: How does your company sell its products/services? To the best of your knowledge, how do customers perceive you? How would you like to be perceived? In one or two sentences, summarize the primary message you want the character(s) to get cross about your company/product: YOUR AUDIENCE Describe your target audience (age, gender, needs, etc.): So far, what has worked the best in reaching your audience? What benefits do you provide your customers that they can't obtain elsewhere? What are the most important factors in a customer's decision to buy your product/service? ABOUT YOUR COMPETITION Who are your key competitors? (If possible provide website links) What key factors differentiate your company from your competition? (Good and bad.) THE PROJECT Briefly describe the character(s) you would like me to design? How will the character(s) primarily be used? (e.g. packaging, animation, logo, etc.) Please list 3-5 adjectives that describe the character (cheerful, tough, intelligent, sloppy, etc.): Are there any qualities or traits you specifically want the character(s) to avoid or steer away from? Is there a visual look or “style” you have in mind for the character(s)? If so, please give examples. (I can't copy another character but knowing what you like can help me in finding the right look.) Are there any existing characters that can serve as an inspiration when designing the new character(s)? MISC. What is the target deadline? How much money have you allocated for this project? (I can adjust options for you based on your budget.) Who is responsible for approvals? Any other comments/thoughts? How did you hear about me and my work?