Cow Mascot for Mountainside Farms

Earlier this year I was contacted by Mountainside Farms, a regional east coast dairy company, to help them design a new mascot for their packaging. They had been using a cow character designed by another illustrator but decided it was time for a new look. They asked me to design a cow who’s face could be plugged into the existing packaging layout.

Cow Mascot-Rough Character Concepts

I started by doing a bunch of rough sketches experimenting with various shapes and poses. Some were stronger than others but that’s part of the process.

I knew that the general public would likely only see the cow’s face but it felt more natural to design the full body. If, in the future, the client ever decided they wanted to use a full body pose for anything I didn’t want to be put in the situation of having to Frankenstein a new body onto the head. I think you get a stronger and more pleasing result when the body and head are designed together.

After some back and forth with a few refinements, here’s how the final design turned out:

Mountainside Farms New Mascot

The new packaging should be in stores in January 2017.

Inktober Sale on Pose Drawing Sparkbook, Expanded Edition

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We’re in the final stretch of Inktober!

Doing a drawing a day for an entire month is a big challenge. It’s easy to run out of steam after a couple of weeks. To help encourage you to finish out the month, I’ve marked down the Pose Drawing Sparkbook, Expanded Edition (ebook). It’s now 50% off (was $15.00, now only $7.50) from now until the end of October 2015. The Sparkbook includes hundreds of drawing prompts as well as six mini-chapters of tips and info designed to inspire you to put more life and personality into your drawings.

I hope this helps you finish Inktober with a bang!

More Art for Goldfish Swim School

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A few years ago Goldfish Swim Schools hired me to create a mascot named Bubbles (see a few of the concept sketches here). They liked him so much that they’ve hired me to illustrate Bubbles on stickers and tattoos,  window clings, and coloring pages. They even made him into a plush doll.
Recently the client gave permission for me to post some more Bubbles art. Above are a few holiday themed costumes. I also created several more “coloring book”-style pages, a few of which are shown below.

If you’ve got company or brand that could use a mascot, drop me a line. I’d love to chat about how I can help you out. You might also want to read my blog post, The Power Of A Mascot

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VeggieTales ‘Noah’ Concepts

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The latest VeggieTales DVD “Noah’s Ark” (Amazon link) recently hit store shelves. It’s the first DVD to feature the updated character designs which coincide with the brand new Netflix series “VeggieTales In The House“. It’s a fresh, energetic new take on the characters. (EDIT: Credit for the new designs goes mostly to the amazing Elena and Olivia Ceballos).

I was asked to help with designing some costumes (sometimes from scratch, other times polishing existing designs). I also did a lot of concepts for a new character, Shem, who was ultimately voiced by Wayne Brady. At the beginning of the “Noah” project we were still using the old, classic VeggieTales style but eventually the decision was made to try and match the updated look of the “refresh”. The final Shem design is pretty close to one of my concepts.

The evolution of this story also took some twists and turns. At first they wanted to go with a traditional biblical setting, then a few other things were tried before eventually settling on something more modern. Hence, the variety of costume designs below:

VeggieTales Noah Rough Concepts

VeggieTales Noah-Costume Turnarounds

VeggieTales "Boy Shem" Rough Concepts

VeggieTales 'Shem' Rough Concepts

VeggieTales 'Shem' Color Turnarounds

VeggieTales 'Sadie'-Costume Turnarounds

Here’s a trailer for Noah’s Ark: