Mascot Design for Goldfish Swim School

Mascot character design

Recently the Goldfish Swim School chain approached me looking for a new mascot to use in their promotional materials, signage, and merchandise. They wanted something cute and kid-friendly that could also be posed or dressed up to fit various situations and themes. Here’s a few  of several rough character design thumbnail ideas I played around along with the final mascot design.

The new mascot hasn’t gone live on their website yet but they’ve given me permission to post it on my blog.