Musicologie Mascot

Musicologie is a music school headquartered in Columbus, Ohio. They hired me to design a fun cartoon mascot inspired by the bird in their existing logo:

I started with some VERY rough thumbnail doodles, messing around with a bunch of shapes and proportions. Some turned out better than others but that’s how every creative process starts:

The client asked me to stay closer to the shape and proportions of the bird in their logo. I did another round of exploratory thumbnails, this time adding color:

The client really liked the body shape in “PP”. However, with the big head + tiny pointed tail + upside-down tear drop shaped body + the shade of blue, I felt it was starting to feel a lot like a cartoon version of the Twitter logo. Which would look derivative. Also, Twitter has a negative brand association in some people’s minds. Many think of it as a place for arguments and fights and ranting. So I tried adding some stylization to the wings and feathers to help differentiate it from the Twitter bird:

The client liked PP2 but asked me to try exploring more options for the eyes:

Here’s the final design, rendered as vector art:

Learn how a mascot can benefit your business: