Camel Mascot for Exodus 90

Exodus 90 is a Catholic ministry for men. Their goal is to challenge men of all ages and backgrounds with a 90-day period of fasting and discipline, focusing on three areas: prayer, asceticism (self-denial), and fraternity (brotherhood). They asked me to help them design an appealing mascot that they could use in some of their materials.

We talked about a llama and a camel. I started with some very rough doodles including some wearing a specific t-shirt that the client wanted. The goal at this stage was just to play around and give them some possible ideas to talk about. Then they told me what they liked, what they didn’t like, and which direction to keep moving:

Based on their feedback I worked up some more drawings of the camel character. A camel’s hump looks very weird when you stand him upright so as I drew I kept trying to refine, figuring out how to simplify the essence of a camel without the hump. I also didn’t want something that was too similar to the classic “Joe Camel” cartoon mascot of Camel cigarettes.

Eventually we found the right design. I did a colored sketch and then the final art:

The client has given me permission to share the work I did for them. It was a really fun project and I can’t wait to see if there is more we can do with him.

Learn how a mascot can benefit your business: