Hasbro FurReal Packaging Sketches

Hasbro has a popular series of animal toys called FurReal. For the packaging they often illustrate a fun, welcoming environment to help display the character on the store shelf. I was hired to sketch up some packaging concepts which were then handed off to another illustrator for final painting.

Here’s a few examples of my sketch followed by the final product:

And here’s one for a baby monkey that never made it to final: