Hasbro has a popular series of animal toys called FurReal. For the packaging they often illustrate a fun, welcoming environment to help display the character on the store shelf. I was hired to sketch up some packaging concepts which were then handed off to another illustrator for final painting.
Here’s a few examples of my sketch followed by the final product:
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/10/FurReal-Jammiecorn-PackagingSketch-1000px.jpg?resize=600%2C526&ssl=1)
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/10/FurReal-Sweet-Jammiecorn-Unicorn-Package.jpeg?resize=600%2C600&ssl=1)
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/10/GoGo-Puppy-Sketch-1000px.png?resize=600%2C492&ssl=1)
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/10/FurReal-Go-Go-Dancin-Pup-FrontBack.png?resize=600%2C353&ssl=1)
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/10/FurReal-Arctic_Scene-sketch-1000px.png?resize=600%2C500&ssl=1)
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/10/Screen-Shot-2021-10-22-at-11.21.32-AM.png?resize=595%2C600&ssl=1)
And here’s one for a baby monkey that never made it to final:
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/10/Fur-Real-Baby-Monkey-PackagingRough-1000px.png?resize=600%2C560&ssl=1)