Toy Design: Surfs Up Mickey Mouse!

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For over a year now I’ve been designing toys for a company called DecoPac. They create many of the fancy birthday cakes you see in the grocery store bakeries, the ones with little plastic licensed characters on them. They offer a wide variety of quality cake designs for all occasions, and often develop fun themes using licensed characters to tie in with movie and TV franchises. On occasion they will hire me to develop toy concepts for some of the cakes. They are a terrific client and its a ton of fun.

The toys are manufactured overseas, and because of the many factors involved (including the length of time it takes to ship them across the ocean) the concepts may have to be developed a year or more ahead of time. Today I finally received samples of the very first toys I developed for them back in April of ’08, figurines of Mickey and Minnie Mouse for a surfing-themed cake. The shipment also included toys from two other cake designs which I’ll be posting in the near future.

For the surfer Mickey I developed a few different rough thumbnail ideas and then the final turnarounds. From there my sketches were sent to a sculptor and then finally to the overseas manufacturer.

Here’s the final turnaround designs as well as a promo photo of the final cake design from the DecoPac catalog. At the time the client wasn’t sure which colors to use on Minnie’s bow and swimsuit so they asked me to give them a few options:

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(Toy designs copyright © 2009 Disney/DecoPac. All rights reserved.)

Plastic Tree Concepts

As I mentioned a couple of posts back, one of my clients specializes in themed birthday cakes. They decided they’d like to manufacture little plastic trees to use on some of the cakes, and asked me to draw one up. Here’s the concept sketches and final turnarounds I submitted.

The tree could only be so tall and so wide. The grey boxes in the first image represent those dimensions that the tree had to stay within.

Toy Concepts For Disney’s “Camp Rock”

It’s been a while since I posted any actual artwork on this blog. I’ve been cranking out artwork like crazy all spring and summer, but because of NDA’s and other client arrangements I haven’t been able to show much of the work publicly…yet. Here’s one project that I can finally let out of the box.

One of my clients is a local company that produces themed birthday cakes for licensed properties. Each cake includes a toy as part of the decoration, and I sometimes get the privilege of working up concept sketches for the toys.

Disney’s megahits High School Musical 1 & 2 were recently followed up by a new TV movie, Camp Rock. My client was hired by Disney to develop a Camp Rock-themed cake. The target audience for Camp Rock was a little older than for most cake toys, targeting teens and preteens instead of kids. Ultimately the Camp Rock cake concept never made it into stores, but the client has given me permission to post some of my work. Here’s a few of the concepts I helped develop: