The Smiley Company has a line of toy figurines based on the classic yellow smiley face we’ve all seen a thousand times. They hired me to help design a playset for the characters using an amusement park theme. Here are a couple of the concepts I submitted:
The Smiley Company has a line of toy figurines based on the classic smiley face we’ve all seen a thousand times. They hired me to help design some vehicles and playlets for an upcoming toy line. I hope to share the playlet art soon but in the mean time here’s how the vehicle concepts turned out.
One of my regular clients is Goldfish Swim School. I designed their mascot Bubbles the Goldfish and have done work for them off and on ever since. Recently they decided to create punch-out headbands and glasses/masks for kids to wear, with a different theme each month. Here’s some samples of what I drew up for them:
Alley Oop Toys asked me to help them with the expansion and rebrand of their Weegos toy line. Weegos are small animal characters that can clip onto pencils, backpacks, etc. They also wear mix-and-match shirts with fun slogans on them that you can collect.
The only character the client had was the sloth, but they wanted to expand into a line of additional animals. They hired me to design five new characters, including finished vector art for packaging and promotion.
Here are the characters I designed and illustrated for them:
I also illustrated a “money shot” of the sloth attached to a pencil…
…and Alley Oop toys sent me the Weegos logo, asking me to illustrate the characters grouped around it:
Here’s how the final packaging turned out:
I was hired by Ontel Products to help them flesh out an idea for a new product: plush animals that can be unzipped and unfold into cozy hoodies for kids. They wanted some sketches of what those animals might look like.
I started by experimenting with some rough thumbnail sketches exploring various shapes and proportions:
After some back-and-forth we settled on a “look” and a template for the animals. Here are a few turnarounds of some of the animals I created to help guide the manufacturer:
Recently the client sent me some photos of the final product:
Earlier this year I was hired to help pitch an idea for a set of very small toys (about one inch high) based on NBA mascots. My job was to design tiny busts of each basketball mascot in a unified visual style. I don’t follow sports much but I do love mascots, so this was a ton of fun!
Because of budget limitations I was only allowed to use an average of four colors per mascot. If I wanted to use five colors in one, that meant another mascot could only have three. It also meant that some of the mascots would not be 100% color accurate, but that’s one of the realities of the toy biz.
I started with turnarounds of four mascots…
…followed by front-only views of eighteen additional mascots:
I was really having a ball but then, unfortunately, the plug was pulled on the project. Fortunately the client did give me permission to share the work I did, which isn’t always the case with abandoned projects so I’m grateful. Oh well. Not every shot makes it in.