My Little Pony Playset Stickers for Hasbro

Over the years I’ve worked on dozens of projects for Hasbro. Most of what I do for them is “planning and production” so the artwork stays behind the scenes and will never be seen by the general public. The toy business is competitive and Hasbro is naturally very protective of their ideas, which I respect.

Every once in a while something I do for them makes it out into the world, usually in the form of packaging or stickers. Back in 2015 I illustrated some stickers for a My Little Pony Equestria Girls Pinkie Pie playset. These stickers were applied at the factory to give extra color and detail to furniture in the room. The playset was released last year and can be purchased from Amazon.

Hasbro has given me permission to show a couple of the stickers: a cork board and a board game. On the cork board two of the small character photos were pasted in from existing art but otherwise I created it all from scratch. Also, the lower corner of the game board was intentionally left blank to make room of a plastic spinner.

Here’s a silly, energetic video I found online of someone having fun reviewing the playset. Hope it gives you a smile:

Disney Princess Wood Cut Toy Concepts

Recently the Strottman Agency pitched the Disney Store with an idea for some Disney Princess-themed wood kits. Their concept was to have wood punch-outs with glitter stickers and a bit of interactivity with simple lights and music. The Strottman Agency roughed out the concepts and then hired me to do tight sketches with color to make it look nice for their presentation.

Disney Wood Kits - Dancing Beauty and the Beast Concept Disney Wood Kits - Cinderella Carriage Concept Disney Wood Kits - Castle Concept

Chick-Fil-A Toy Concepts for Strottman

One of my regular clients is the Strottman Agency. When they want to pitch a new kid’s meal toy idea to Chick-Fil-A, they will sometimes hire me to create visuals to help sell the concept. They are a creative bunch and usually come to me with rough ideas already in place, which makes my job easier because I mostly just have to flesh it out and make it look nice.

Here are some samples we did for a tie-in with National Geographic Kids:

NatGeoKidsParks-Sketch2-2016-v2-800px

NatGeo-HaHa-2016-800px

Here are some kids meal toy ideas with a superhero theme:

BeAHero-GROUP-800px

And here are a couple of other misc. concepts I did for them:

SI-Sketch1-2016-800px

WildKratts-Sketch1-2016-800px

Rubik’s Cube Toy Concepts

Recently I was approached by the Smiley Company. They wanted to pitch the Rubik’s Cube people with some ideas for expanding the Rubik’s brand into other toys and they needed a lot of artwork to help sell the concepts.

They gave me a giant list of really fun ideas. Most were fully formed but there were also a few I helped develop, all under the art direction of Smiley. There was so much work (over 65 illustrations) that I brought in some help on the final renderings from three other pro illustrators: Bob Ostrom, Justin Dial, and Carlo Lo Raso.

Here’s a small sampling of the final concepts I submitted (click images to enlarge):

Rubik's Cube-Twisty Math PuzzleSmiley Rubik's Cube Ceramic GardenSmiley Rubik's Cube RattleSmiley Rubik's Cube Build-A-Maze ConceptSmiley Rubik's Cube Origami Concept

Toy Designs for Smiley Kids

Recently I was approached by The Smiley Company, a lifestyle brand based in London. They create and sell a lot of licensed merchandise based on the world-famous smiley face symbol. They’ve been so successful that they’ve even developed those little yellow guys into an animated property called Smiley Kids.

Of course, what’s an animated property without a corresponding line of toys? Smiley wanted to pitch several toy ideas at a licensing show and needed some artwork to help with their pitch. Most of the toys were built around the theme of emotional growth within the context of farming and crafts. They gave me a list of ideas to start with and I brainstormed a few more. Together we explored over thirty possible concepts, of which over a dozen went to final art. Out of respect for my client’s proprietary ideas I don’t think it would be appropriate to show them all, but here are three samples they have given me permission to post.

Smiley-SeedPaper-800px Smiley-JewelryKit-800pxSmiley-HarvestGame-800px

All artwork is copyright © 2015 Smiley. All rights reserved.

Kid’s Meal Toy Concepts for Chick-Fil-A

Primary Science for Chick-Fil-A

Recently I was hired by the Strottman agency to help them out with a pitch to Chick-Fil-A. They were developing a series of kid’s meal toys featuring the Primary Science brand. Strottman pretty much knew what they wanted. They sent me some preliminary sketches and asked me to clean it up and make it look nice. It was a lot of fun.

We recently had a Chick-Fil-A open in our neighborhood so I was finally able to try one of their sandwiches and see what the fuss was about. Yum!