I’m Featured On The Wacom Gallery

Cut The Rope sketch

The other day the nice folks at Wacom included one of my toy design concept drawings on their Behance  “Featured” gallery. Like most artists who work digitally, I’m a long-time user of Wacom’s products. They make quality hardware and they are the go-to brand for digital drawing equipment (tablets, Cintiqs, etc.). It’s a real honor to have them shine their massive spotlight in my direction.

Hulk and the Agents of S.M.A.S.H.

One of my clients is DecoPac, Inc., a novelty toy company that makes many of the cake toppers you see in bakeries and grocery stores. Most of their products are tied to licensed merchandise, and sometimes I get the fun of helping them develop a toy idea for a popular character. The challenge is to come up with something creative and fun for kids to play with, but that can also be produced inexpensively (often with no moving parts) and fit within the 3″ clearance space of a plastic birthday cake box.

Last year they asked me to help out with a toy for a new animated series from Disney/Marvel called “Hulk and the Agents of S.M.A.S.H.” We worked up a couple of ideas. Now that the toy is in stores I can publish the final design, but the client has requested that I keep the other sketches under wraps.

Hulk Smash!

Hulk Smash!

Hulk Smash!

Here’s how the final toy turned out:

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“Cars” Cow Tipping Cake

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A few months ago novelty cake maker DecoPac, Inc. hired me to help them develop a jumbo “signature” cake to promote the Cars franchise for Disney/Pixar. Because this would be a large, triple-layer cake there was more freedom than usual to do something really fun and appealing.

I started by working up several very rough thumbnail concepts of possible ideas:

(Click to enlarge.)
(Click to enlarge.)

The client liked the “tractor tipping” idea (bottom row, middle). So I worked that up into a detailed color sketch:

"Cars" Cake Concept by Cedric Hohnstadt for DecoPac, Inc.
(Click to enlarge.)

From their DecoPac refined the design and sent it off to the manufacturer. And yes, the “cow tractor” tips over and even makes a “Moo” sound!

Cars-Tractor Tipping ToyYou can also view the final product on the DecoPac website.

Pit Stop Toy Design for Toys-R-Us

Last fall I was hired by Toys-R-Us to develop some rough concept sketches for a  race track playset they were working on. The idea was to decorate the track with interactive elements including a grandstand, pit stop, oil spill, and orange cones. These are some of the rough sketches I worked up based on the ideas they described. Ultimately the project went in another direction, but Toys-R-Us has given me permission to post the work I did.

(Click images to enlarge.)

Race Track Toy Design from Cedric Hohnstadt Illustration

Race Track Toy Design from Cedric Hohnstadt IllustrationPit Stop Toy Design from Cedric Hohnstadt IllustrationPit Stop Toy Design from Cedric Hohnstadt IllustrationRace Track Toy Design from Cedric Hohnstadt Illustration

Updated PDF Portfolios. Get ‘Em While They’re Hot!

Free PDF Portfolio Downloads from Cedric Hohnstadt Illustration

It’s been over a year since I last refreshed my PDF Portfolios. Since I just posted a brand spankin’ new logo, I thought it would be a good time to update them as well. The new portfolios come in four flavors: Character Design, Toy Design, Illustration, and FPO/Comp Art. Click the links to download or grab them off my Downloads page. They’re yours to keep so print them out, file them away, or share them with your friends.

Contact me if I can ever be of service and, as always, thanks for your interest in my work!

“Cut The Rope” Toy Design

Cut The Rope sketch

A few months ago I was hired by DecoPac, Inc. to design a “Cut The Rope” toy for their novelty cakes. Here’s how the final product turned out. Look for it at your local bakery this Spring. Nom! Nom!

Cut The Rope cake

Cut The Rope toy