Alley Oop Toys asked me to help them with the expansion and rebrand of their Weegos toy line. Weegos are small animal characters that can clip onto pencils, backpacks, etc. They also wear mix-and-match shirts with fun slogans on them that you can collect.
The only character the client had was the sloth, but they wanted to expand into a line of additional animals. They hired me to design five new characters, including finished vector art for packaging and promotion.
Here are the characters I designed and illustrated for them:
I also illustrated a “money shot” of the sloth attached to a pencil…
…and Alley Oop toys sent me the Weegos logo, asking me to illustrate the characters grouped around it:
Here’s how the final packaging turned out: