Illustrations for Chuck E. Cheese

Chuck E. Cheese has a YouTube channel where they use puppets and songs to help sell their pizzas. Recently they decided to do a music video explaining the origin story of their band of characters. Rather than use the puppets they opted for some flashback illustrations done in a watercolor storybook style. I was fortunate enough to be hired for the job.

They asked me to not illustrate the characters as puppets. Instead, they wanted me to try and match other modern 2D versions of the characters which in some cases were slightly different designs from the puppets. I did a total of nineteen illustrations. Here’s a few samples followed by the finished video:

Valentine’s Day Illustration for Lowe’s

Valentine's Day Activity Illustration for Lowe's

One of my clients, the Strottman agency, hired me to illustrate a children’s activity page with a Valentine’s Day theme for the home improvement chain Lowe’s. The male and female character had already been designed by another artist but otherwise this was built entirely from scratch. My understanding is that these were printed and distributed to kids who came in to the store with their parents for family activities and workshops during February.

Advertising Illustration for Luther Auto

Luther Auto Illustration by Cedric Hohnstadt

Brooklyn Center is a Minneapolis suburb with a stretch of road containing several car dealerships that are all owned by Luther Auto. Last summer I was hired by the Minneapolis Star-Tribune to do a full-color illustration for Luther depicting a simplified version of that stretch of road. The artwork was used as an ad in the newspaper and online.

Highlights Magazine “Check and Double Check”

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The current issue of Highlights Magazine (January 2017) includes another piece of artwork by yours truly. This time I illustrated a “Check and Double Check” puzzle. Can you find at least 18 differences in these two images?

Comic: Atheist Logic

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This is a personal piece I did in between some client work and my regular webcomics. One of the most important questions of life is, “Is there a God?”. This is my take.

I have nothing against atheists, and I certainly don’t think I’m any smarter or better than them. I just don’t see the logic.

Cow Mascot for Mountainside Farms

Earlier this year I was contacted by Mountainside Farms, a regional east coast dairy company, to help them design a new mascot for their packaging. They had been using a cow character designed by another illustrator but decided it was time for a new look. They asked me to design a cow who’s face could be plugged into the existing packaging layout.

Cow Mascot-Rough Character Concepts

I started by doing a bunch of rough sketches experimenting with various shapes and poses. Some were stronger than others but that’s part of the process.

I knew that the general public would likely only see the cow’s face but it felt more natural to design the full body. If, in the future, the client ever decided they wanted to use a full body pose for anything I didn’t want to be put in the situation of having to Frankenstein a new body onto the head. I think you get a stronger and more pleasing result when the body and head are designed together.

I also tried Photoshopping various heads onto the existing packaging. I also experimented with variations on different background shapes, cowbell or no cowbell, etc.

After some back and forth with a few refinements, here’s how the final design turned out:

Mountainside Farms New Mascot

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