toy industry Tag

29 Aug

Posted at 13:43h in Character Design, Toy Design

A toy licensing company asked me to help them explore ideas for a line of Disney figurines. They wanted the characters to be recognizable but at the same time stylistically unique, almost as if the characters all belonged in the same world. It sounded like a fun challenge. I started by noodling around just to see what might work and what...

25 Jan

Posted at 09:39h in Illustration

Recently I was hired by Alex Brands to illustrate the packaging of a new line of toys called Screw Ballz. Basically they are springy foam rubber creatures that can be wound up and combined together into interlocking balls. They asked me to illustrate each animal in an active "springing out" pose. The product hasn't hit stores yet so I can't...

25 Jan

Posted at 09:30h in Illustration

Recently I was hired by Alex Brands to help with the launch of a new line of Big Wheels bikes. They were considering using illustrations for the packaging and asked me to whip up a couple of preliminary concepts of what that might look like (one boy, one girl). Here's what I submitted (posted with client permission):  ...

07 Aug

Posted at 07:43h in Toy Design

One of my clients is DecoPac, Inc., a novelty toy company that makes many of the cake toppers you see in bakeries and grocery stores. Most of their products are tied to licensed merchandise, and sometimes I get the fun of helping them develop a toy idea for a popular character. The challenge is to come up with something creative...