Last fall I was hired by one of my regular clients, CPC Intersect, to create some FPO comp art to promote a new line of potato chips from Green Giant (which is owned by General Mills). CPC Intersect specializes in "event marketing". They excel at creating fun, creative events designed to help raise awareness of new products and services. They...
CPC Intersect is a local agency that specialize in event marketing (or experience marketing as it's called in some circles). They work with a lot of big brands, helping them to design fun interactive events to help promote their products. Sometimes they'll hire me to whip up a quick sketch or two to help pitch an idea. In the past...
Last month I was hired by Minneapolis ad agency Olson-Denali to work up some color comps for a pitch to Best Buy. They wanted to suggest some possible photography ideas built around a specific theme. The left third of each image was left open for insertion of text. The deadline was tight—actual working turnaround was about 24 hours. Eventually Best Buy decided...
I regularly get hired by ad agencies to create "comp art"—rough sketches (sometimes color, sometimes not) designed to help them pitch their ideas to their clients. My artwork has been presented to clients such as Walmart, Target, Best Buy, 3M, and Chef Boyardee. Examples are of course posted on my website. Now you can also download selected samples of my...
Several times a year I am called on by local ad agencies to do marker comps. "Marker comp" is an industry term leftover from the days before computers. Back then if an agency wanted to pitch an idea to a client they would sometimes bring in an illustrator, plop him in front of a drawing board stacked with paper and...
