Advertising Illustration for Luther Auto

Luther Auto Illustration by Cedric Hohnstadt

Brooklyn Center is a Minneapolis suburb with a stretch of road containing several car dealerships that are all owned by Luther Auto. Last summer I was hired by the Minneapolis Star-Tribune to do a full-color illustration for Luther depicting a simplified version of that stretch of road. The artwork was used as an ad in the newspaper and online.

Coca-Cola FPO Comp Art

Coke Tubes

Recently I was hired by the local marketing agency CPC Intersect to work up some FPO comp art sketches for a presentation to Coca-Cola. The idea was to show possible designs for some fun interactive displays. The one pictured above illustrates a booth that uses an iPad system to dispense ice cold Coke bottles through a pneumatic tube, complete with dry ice smoke.

There were five concepts total. Because of the tight deadline I hired a couple of other illustrators to tackle three of the concepts. I did the one above, and one more which the client has requested that I not reveal since it involves a clever idea they don’t want to share too widely just yet. So, for now this is the only one I can rightfully show as my own work.

Just the other day I did some preliminary work on a new pitch involving Coca-Cola. I’m looking forward to hopefully sharing that one eventually as well.

FPO Comp Art for Green Giant

Green Giant FPO Art

Green Giant FPO Comp Art Illustration for CPC IntersectGreen Giant FPO Comp Art Illustration for CPC IntersectLast fall I was hired by one of my regular clients, CPC Intersect, to create some FPO comp art to promote a new line of potato chips from Green Giant (which is owned by General Mills). CPC Intersect specializes in “event marketing”. They excel at creating fun, creative events designed to help raise awareness of new products and services. They always blow me away with their ideas and their projects are always fun to work on.

Above are a few of several sketches I worked up to help visualize a few ideas for the Green Giant launch. After I colored the first one, the client requested that I hold back a bit and just stick with mostly b&w for the rest of the sketches.