Toy Design

It's been a couple of years so I've updated my PDF portfolio with a some new samples. It contains fifteen pages of illustration, character design, toy design concepts, webcomics, and misc. drawings. Download a copy to keep on file, take to a meeting, or email to a client or colleague. [button color="default" link="https://cedricstudio.com/wp-content/uploads/2018/03/CedricHohnstadt-Portfolio-2018.pdf" size="default" icon_after="caret-down" target="_self" block="false"]Download PDF Portfolio[/button]...

It's been another exciting year of illustration adventures, full of thrills and chills! ILLUSTRATION An illustration I did for the Strottman Agency was published by Lowe's in a Valentine's Day kids' activity kit. Hasbro gave me permission to reveal some sticker illustrations I had done for a My Little Pony playset and a Fur Real poster for HASCON 2017. I also...

Over the years I've worked on dozens of projects for Hasbro. Most of what I do for them is "planning and production" so the artwork stays behind the scenes and will never be seen by the general public. The toy business is competitive and Hasbro is naturally very protective of their ideas, which I respect. Every once in a while something...

Recently I was approached by the Smiley Company. They wanted to pitch the Rubik's Cube people with some ideas for expanding the Rubik's brand into other toys and they needed a lot of artwork to help sell the concepts. They gave me a giant list of really fun ideas. Most were fully formed but there were also a few I helped develop, all under the art...

2016 was another jam-packed year for my illustration studio. I’m deeply grateful to have such a fun job where I get to work on so many exciting projects with so many amazing people. Here’s a few highlights from our most recent trip around the sun. (I'll warn you there are a lot of projects I can't reveal yet but I've linked...

Recently I was approached by The Smiley Company, a lifestyle brand based in London. They create and sell a lot of licensed merchandise based on the world-famous smiley face symbol. They've been so successful that they've even developed those little yellow guys into an animated property called Smiley Kids. Of course, what's an animated property without a corresponding line of toys? Smiley wanted to pitch...