Recently my friend and fellow illustrator Tom Richmond posted a very thoughtful article about this question on his blog. Tom specializes in caricature illustration and made a good case for having one unique look or style in your work that art directors can always count on. I have a lot of respect for Tom and he makes some very valid...
Recently I was hired by Launch, an ad agency in the Dallas area, to create some artwork for a new packaging project. They were developing a new logo and packaging for "Bags On Board", line of pet waste disposal products. They came to me with some concepts already fleshed out and hired me to do the final packaging illustration across...
Earlier this year I was hired my the good folks at RPM Connect in Minneapolis to illustrate some Christmas canisters for Orville Reddenbacher's "Poppycock" brand. The snacks are now available in stores. I picked up my first few canisters in Target but I'm sure other stores will be carrying them as well. The folks at RPM Connect were great to work...
[caption id="attachment_1946" align="aligncenter" width="468" caption="Artwork copyright © Great River Energy. All rights reserved."][/caption] [caption id="attachment_1947" align="aligncenter" width="468" caption="Artwork copyright © Great River Energy. All rights reserved."][/caption] A few weeks ago I was hired by a local agency to create some artwork for a new interactive website for Great River Energy, a Minnesota company that provides electricity to a large part of the...
(Copyright © 2009 by Cedric Hohnstadt. All rights reserved.) Earlier this summer I was hired by PreFurred Pet Care, a small business on the west coast, to help out with an ad campaign. They had seen an old piece from my portfolio depicting a cartoon flea and tick having a picnic on top of a dog's head. They were wondering, could...
Recently I was hired by a client to develop a packaging illustration for a new brand of barbeque sauce called "Trifecta". The illustration will be used on the label of the bottles as well as on t-shirts, posters, and other marketing materials. In horse racing a "trifecta" is the first, second, and third place finish in a race. When it comes...
