Baby Alive Sweet Ballerina Packaging Art

Hasbro has a new line of Baby Alive dolls called Sweet Ballerina Baby. I was hired to develop spot illustrations for the packaging. Hasbro sent me preliminary sketches and some existing Baby Alive art for reference. I wound up redrawing much of the sketches (though not all) and then created the final vector art. The only thing I didn’t do final art for was the eyes. Instead I re-used eyes from existing Baby Alive art to make sure they stayed completely on-brand.

The dolls are hitting stores. Here’s some photos of the final product I found on the web. The illustrations are down in the lower left corner of the packaging.