Kid Stuff Marketing specializes in kids’ meal menus and toys for restaurants. I’ve done a few projects for them now. Recently they hired me to create a multi-purpose illustration using a line of polar bears that they refer to as “Polar Pranks”. They asked me to take their original polar bear designs and put my own spin on them. They wanted to update the look of the brand while still keeping it somewhat recognizable.
The layout was a bit tricky because the image had to be able to be sliced-and-diced in different ways. We designed it so that this image could work as a placemat, or as a a wrap-around paper sack (so no action on the folds), or with segments lifted for use on plastic cups.
Final result: Here’s how the sacks and cups turned out…
