target Tag

23 Jul

Posted at 16:57h in Comp Art & FPO

Here's another never-before-seen piece from my files. Way back in 2010 I was hired by the award-winning Minneapolis agency KNOCK to help them sketch up some FPO marker comps for Target. Target needed some endcap signage with a wine-and-cheese theme and KNOCK was pitching them some concepts. If my memory is correct they sent me some rough thumbnails along with some specific...

20 Jan

Posted at 00:00h in Illustration

Several times a year I am called on by local ad agencies to do marker comps. "Marker comp" is an industry term leftover from the days before computers. Back then if an agency wanted to pitch an idea to a client they would sometimes bring in an illustrator, plop him in front of a drawing board stacked with paper and...