pricing Tag

I've been a member of the Graphic Artists Guild for a couple of years now. They frequently host webinars on various topics related to business and art. The webinars are open to everyone for a fee unless you're a member. Then they're free. That alone makes a membership worth the cost. To give you an idea, here's a list of...

Every year at the CTN Animation Expo I give a workshop on the business side of freelancing for artists. I’ve finally recorded it as a 2-hour webinar, which launched today at TaughtByAPro.com: http://taughtbyapro.com/course/be-your-own-boss-freelancing-tips-tricks/ I did my best to share what I know about promoting yourself and pricing your work. Topics include: The Pro’s and Con’s of Freelancing How To Stand Out As A Freelancer Getting...

Continuing yesterday's post on tips for pricing your freelance services.... 7. Talk about money at the very beginning. You may be tempted to put off talking about money, perhaps with hopes that the client will eventually bring it up or that you can just figure out a price when the project is over. This is a huge mistake, and very unprofessional. The sooner you can negotiate a price, the better. The worst thing you can do is keep a client guessing about what the project will cost them. Discussing the price up front will help you to appear more confident and professional, it will keep you from potentially wasting valuable time on a dead-end project, and it will help you weed out clients who have tiny budgets or who simply want to take advantage of you. Under no circumstances should you begin doing work without having first negotiated a price.

Recently I was approached by a potential client to illustrate a coloring book. The artist she had originally chosen had backed out, so the deadline was now very tight. Since I was already committed to several projects I wasn't available to help, but I gave her the name of a talented, up-and-coming illustrator whom I happened to know was in-between jobs. A few days later, I received an email from the illustrator asking for advice. He had started writing up ideas for each page of the coloring book, and even did a few thumbnail sketches. The client liked his work and decided to hire him, but said she could only pay $10 per page! (A laughable sum, considering it would take the artist several hours to illustrate each page. She was essentially asking a skilled professional to work on a rush job for a fraction of minimum wage.) The artist was understandably upset and asked me what he should do. I felt awful for having handed him a lemon, but decided the whole experience would make a nice springboard for a blog post. It's an extreme example, but it illustrates the difficulty many artists have (especially those just starting out) when negotiating a freelance project.

As a beginning freelancer I really struggled with this question. When I bid out a project, how much is too much (or too little)? Do I bill per hour or take on the project for a flat rate? I don't want to under-sell myself, but I also don't want to lose the job because I'm too expensive. I also want...