(EDIT: Contest is now closed. Winner and correct answers here.) As a character designer I'm fascinated with product mascots. A good mascot, when combined with a strong ad campaign, can be an enormous benefit when promoting a product or service. My favorite freelance projects are when clients hire me to design a mascot or character, either for advertising or animation. To help...
As a character designer I'm fascinated with product mascots. A good mascot, when combined with a strong ad campaign, can be an enormous benefit when promoting a product or service. My favorite freelance projects are when clients hire me to design a mascot or character, either for advertising or animation. To help illustrate the power of a mascot I thought...
As a freelance illustrator I work on a variety of projects, but my specialty is character design. I periodically get calls from ad agencies, design firms, and business owners wishing to hire me to design a mascot to help promote their product or service. Mascots are powerful, which is why so many companies use them (like the well-known brands pictured above)....
It was the standard "take our product and add a face" method of character design. It's a common approach to creating a mascot (i.e. the M&M's guys, the Chips Ahoy cookie, the Kmart Blue Light guy, etc.) Sometimes it works, sometimes it doesn't.
At first glance this kind of assignment doesn't give a character designer much to work with. The juicier jobs involve designing a character related to the product (i.e. Keebler Elves, Energizer Bunny, Serta Mattress Sheep, etc.), not the product itself. There is a lot more freedom to experiment visually. When the character is the product you are much more limited. An M&M has to look like an M&M, a light bulb has to look like a light bulb. If a character designer isn't careful, such product-with-a-face characters risk appearing dull and unoriginal. Fortunately, it doesn't have to be that way.
