Mascot Contest!


As a character designer I’m fascinated with product mascots. A good mascot, when combined with a strong ad campaign, can be an enormous benefit when promoting a product or service. My favorite freelance projects are when clients hire me to design a mascot or character, either for advertising or animation.

To help illustrate the power of a mascot I thought it would be fun to have a mascot contest. A good mascot will help customers instantly recall the name of the product he/she/it represents. Can you name all twelve products/brands represented by the mascots above? (Hint: Some mascots share the same name as their product). Most are fairly well-known, but I’ve thrown in a couple of dated ones to keep it from being too easy.


If you can correctly identify all twelve products, I’ll enter your name into a drawing for a free copy of the new book Hi-Fi Color For Comics: Digital Techniques for Professional Results by Brian and Kristy Miller. This is an excellent book for anyone who wants to learn some great tips and techniques for coloring your artwork digitally. Don’t let the title fool you. You don’t have to work in comic books to benefit from the authors’ expertise. The book comes with a free CD and is chock full of great info. I happen to own a spare copy, hence this contest.

Remember, to be entered in the drawing you must correctly name the products, not the mascots themselves. The contest deadline is midnight (central time) on Friday, April 11. I’ll announce the winner on Monday, April 14. Send your answers to, along with your name, email address, and phone number. This is not a scheme to add you to some sort of mailing list. This is just for fun. I promise I’ll only use the info to contact you if you win, and after the contest all the names and email addresses will be deleted from my computer.

(EDIT: Please do NOT leave your answers as a posted comment. Such posts will be deleted.)

So….How many products can you name?