marketing Tag

Last summer I was hired to work up some rough FPO comp art ideas for a Christmas catalog for Best Buy. The focus was on home appliances (vacuum cleaners, coffee makers, etc.) Here's a few of the sketches, done under the art direction of Randall Herrera at Olson in Mineapolis. The empty/ghosted areas were for text to be added. ...

Over the past few months I've been doing some FPO comp art illustration for CPC Intersect, a Twin Cities marketing firm that specializes in "experience marketing". They're a creative bunch and they've got a real spirit of fun that they bring to their projects. I've been fortunate enough to help them out with pitches to brands such as Coca-Cola, Dasani,...

Recently I was interviewed by illustrator Bob Ostrom for his podcast "Creative Independence". The interview is now available online. Bob's not only a good illustrator but a super nice guy who's very knowledgeable about the freelance biz. Since starting his podcast he's interviewed a long list of successful freelancers and many of them have some very valuable advice to offer on...

As a freelance illustrator I'm often hired by ad agencies and marketing firms to create "comp art" or "marker comps", which are fast, rough sketches used to pitch an idea to a client. They can be black-and-white or color, depending on the deadline and budget, but they are a lot of fun to do. Because clients are very protective of...

So, you've read my recap of the 2009 Creative Freelancer Conference and now you're bummed that you missed out? Don't worry, I'm here to help! The Free Stuff The conference organizers have posted a ton of free downloads and resources over at their website. Check it out! The Not-So-Free Stuff In a few weeks the audio from the conference seminars will be available for...

Last week I attended the second annual Creative Freelancer Conference in San Diego. The goal of the conference is to help creative freelancers (i.e. illustrators, designers, writers, photographers, etc.) to improve their business skills, get better clients, and increase their income. We artsy types aren't exactly known for our business saavy. One thing you definitely won't learn in art school is how to market yourself. Or write a proposal. Or network, talk to clients about money, etc. This conference fills a huge need. Each time I've attended I've walked away inspired and ready to take my career to the next level. It was also great just to spend a few days with other people who get what it is that I do for a living. Who have the same experiences, the same problems, and we can talk shop without the other person's eyes glazing over. Freelancing can be lonely at times so I really relish any chance I get to hobnob with my fellow freelancers.