Cocoa Puffs Cereal Box Art

It’s always been a professional goal of mine to create artwork for a cereal box. So I was delighted when Todd Demulling at Ultra Creative hired me to do a packaging illustration for Cocoa Puffs cereal. Todd gave me a rough sketch to build on. I illustrated the full-body figures and the background. Then the team at Ultra Creative made a couple of tweaks, added the big head at the bottom, and inserted the text:


I was pretty exciting to visit my local Walmart today and see how it turned out: