Last summer I was hired to work up some rough FPO comp art ideas for a Christmas catalog for Best Buy. The focus was on home appliances (vacuum cleaners, coffee makers, etc.) Here’s a few of the sketches, done under the art direction of Randall Herrera at Olson in Mineapolis. The empty/ghosted areas were for text to be added.
Last month I was hired by Minneapolis ad agency Olson-Denali to work up some color comps for a pitch to Best Buy. They wanted to suggest some possible photography ideas built around a specific theme. The left third of each image was left open for insertion of text.
The deadline was tight—actual working turnaround was about 24 hours.
Eventually Best Buy decided to go another direction, but in this business that’s pretty common. It was still a lot of fun and I’m grateful to Olson-Denali for the opportunity.
A few months ago I was hired by Denali Marketing out of Minneapolis to develop some rough comp art to help them pitch a Best Buy ad campaign.
Recently a brand new baseball stadium was built for the Minnesota Twins. Best Buy is a Minnesota-based company so the idea was to come up with a local print campaign to highlight Best Buy’s excitement over the new stadium. The folks at Denali pitched me a few ideas and I worked up some rough sketches to help sell the various concepts.
Here’s a sampling of the sketches I submitted: