advertising Tag

Several times a year I am called on by local ad agencies to do marker comps. "Marker comp" is an industry term leftover from the days before computers. Back then if an agency wanted to pitch an idea to a client they would sometimes bring in an illustrator, plop him in front of a drawing board stacked with paper and...

"Mascot Contest 2" officially ended on Friday. A lot of people entered and most identified all the mascots correctly. Those who did were entered in the drawing. I put the entries on slips of paper and my two-year-old daughter picked one out of a baseball cap. The winner of the mascot contest is David Oldham. Congrats David! You'll receive a free...

(EDIT: Contest is now closed. Winner and correct answers here.) As a character designer I'm fascinated with product mascots. A good mascot, when combined with a strong ad campaign, can be an enormous benefit when promoting a product or service. My favorite freelance projects are when clients hire me to design a mascot or character, either for advertising or animation. To help...

I'm super busy finishing up a client project, so today I'll just post a few miscellaneous links: • Calling Minnesota Animators. My friend Kelly McNutt is a very talented artist and animator in his own right. Check out his blog and website. He's currently looking for some Minnesota animation artists to help him out with a client project. • Disney's Announces Upcoming...

As a character designer I'm fascinated with product mascots. A good mascot, when combined with a strong ad campaign, can be an enormous benefit when promoting a product or service. My favorite freelance projects are when clients hire me to design a mascot or character, either for advertising or animation. To help illustrate the power of a mascot I thought...

As a freelance illustrator I work on a variety of projects, but my specialty is character design. I periodically get calls from ad agencies, design firms, and business owners wishing to hire me to design a mascot to help promote their product or service. Mascots are powerful, which is why so many companies use them (like the well-known brands pictured above)....