Recently I was hired by the Minneapolis Star-Tribune to help them pitch an idea for an interactive ad that included a simple animated Renaissance game. Here's the concept art I worked up. The game needed to fit two different aspect ratios, so which is why there is so much empty space along the top and bottom: ...
Last summer I was hired to work up some rough FPO comp art ideas for a Christmas catalog for Best Buy. The focus was on home appliances (vacuum cleaners, coffee makers, etc.) Here's a few of the sketches, done under the art direction of Randall Herrera at Olson in Mineapolis. The empty/ghosted areas were for text to be added. ...
As a freelance illustrator I work on a variety of projects, but my specialty is character design. I periodically get calls from ad agencies, design firms, and business owners wishing to hire me to design a mascot to help promote their product or service. Mascots are powerful, which is why so many companies use them (like the well-known brands pictured above)....
Over the past few months I've been doing some FPO comp art illustration for CPC Intersect, a Twin Cities marketing firm that specializes in "experience marketing". They're a creative bunch and they've got a real spirit of fun that they bring to their projects. I've been fortunate enough to help them out with pitches to brands such as Coca-Cola, Dasani,...
A few months ago I was hired by Denali Marketing out of Minneapolis to develop some rough comp art to help them pitch a Best Buy ad campaign. Recently a brand new baseball stadium was built for the Minnesota Twins. Best Buy is a Minnesota-based company so the idea was to come up with a local print campaign to highlight Best...
As a freelance illustrator I'm often hired by ad agencies and marketing firms to create "comp art" or "marker comps", which are fast, rough sketches used to pitch an idea to a client. They can be black-and-white or color, depending on the deadline and budget, but they are a lot of fun to do. Because clients are very protective of...
