Author: Cedric

A few months ago I was hired by Denali Marketing out of Minneapolis to develop some rough comp art to help them pitch a Best Buy ad campaign. Recently a brand new baseball stadium was built for the Minnesota Twins. Best Buy is a Minnesota-based company so the idea was to come up with a local print campaign to highlight Best...

Last year I did some concept development work for an animated motion picture currently being developed in Hollywood. I was brought on board to help design some animal characters. The catch was that I had to try to match the style of another artist who had already done quite a bit of their visual development. I did some sketches of an...

As a freelancer I spend long hours working in the quiet solitude of my studio. I'm always looking for something new and interesting to listen to in the background while I draw. My iTunes library gets a lot of heavy usage, as does my radio, podcasts, and audiobooks. Recently I discovered a new resource to add to my list: The Archive...

A few months ago I was hired by the Trifecta BBQ sauce company to create an illustration for their new brand of BBQ sauce. It was a fun project which I blogged about showing the steps from intial concept to final artwork. I'm an illustrator, not a graphic designer, so I did not do the full label design. I just...

Today (April 15) is the last day to get the early-bird discount on the Creative Freelancer Conference. Plus, if you take part in their Twitter promotion you'll save an additional $25 off the registration price (even after today's deadline, I believe). Details here. Full disclosure: If you enter my Twitter name ("cedrichohnstadt") when you register I'll be in the running to...