GoNoodle is a fun company with the goal of turning kids’ screen time into active time. Their materials are used in four out of five American public schools and at least 14 million kids play GoNoodle content each month.
They have a series of characters called Champs that they use in a lot of their content. They hired me to put together a fun group pose that they could use in various branding and marketing. They wanted something flexible that would work as a group pose (with or without logo) but could also be broken out into stand-alone characters.
After playing around with some composition ideas we settled on a combination of existing sketches/vector art for some characters and new/modified art for others. Then I pulled it all together with final art in Adobe Illustrator.