Earlier this year I was hired by the Minneapolis Star-Tribune to help them pitch an ad to a national pizza chain. The name of the chain needs to stay confidential but it’s a well-known brand.
The idea was to have a full-page spread featuring a pizza-themed board game, something the whole family could play while waiting for the pizza delivery guy or while enjoying their fresh, hot pizza. To help them pitch the idea I sketched up a preliminary board game layout. We even took some of it to full-color to help sell the concept. After I turned in the art someone put it into a layout and added text, instructions, etc.
I’m told they liked the idea and seriously considered it but ultimately they passed. I’ve been given permission to include the art in my portfolio, provided I remove any references to the pizza brand (which I’ve done). It was a really fun project. Oh well, you can’t win ’em all.