As a freelance illustrator I'm often hired by ad agencies and marketing firms to create "comp art" or "marker comps", which are fast, rough sketches used to pitch an idea to a client. They can be black-and-white or color, depending on the deadline and budget, but they are a lot of fun to do. Because clients are very protective of...
Recently I was hired by Launch, an ad agency in the Dallas area, to create some artwork for a new packaging project. They were developing a new logo and packaging for "Bags On Board", line of pet waste disposal products. They came to me with some concepts already fleshed out and hired me to do the final packaging illustration across...
(Copyright © 2009 by Cedric Hohnstadt. All rights reserved.) Earlier this summer I was hired by PreFurred Pet Care, a small business on the west coast, to help out with an ad campaign. They had seen an old piece from my portfolio depicting a cartoon flea and tick having a picnic on top of a dog's head. They were wondering, could...
