Toy Design: Minnie Mouse Picture Frame

Last year I was hired by one of my regular clients, DecoPac Inc., to help with a Minnie Mouse toy concept for Disney. It takes a long time for a toy to do from original concept to final product so I’m just now able to reveal it.

The client showed me some misc. graphics provided by Disney including some “Dress Shop” clip art and a black silhouette of Minne Mouse walking a poodle and carrying a purse. The idea was to combine them into a pair of toys with a “shopping” theme: a curved picture frame with removable paper insert , and a matching figurine of Minnie based on the pose in the silhouette.

Because of the practical realities of the toy business sometimes something beautifully drawn in 2D may not perfectly translate into a child-friendly 3D sculpt. That was the case with the original Minnie silhouette (not shown). In it Minnie’s purse was hanging loosely off of her wrist which was a safety concern. If we sculpted the toy that way the purse could snap off and become a choking hazard. So I tweaked it to have her gripping it firmly in her hand instead. Likewise we changed the dog leash to a shopping bag but again it couldn’t have strap handles, it had to be gripped firmly in her hand.

Even Minnie’s arms had to be brought in tight to her sides to prevent them from snapping off. However, I didn’t want to also bring her arms in on the silhouette because it would lose a lot of clarity. Her torso and arms would morph into one ambiguous black blob. As a result the final figurine doesn’t perfectly match the silhouette, but hopefully it was close enough that the two pieces still felt like part of a set.

Here’s What I came up with:

Here’s how the final toy came out:

Toy Design: Surfs Up Mickey Mouse!

surf-mickey-toys

For over a year now I’ve been designing toys for a company called DecoPac. They create many of the fancy birthday cakes you see in the grocery store bakeries, the ones with little plastic licensed characters on them. They offer a wide variety of quality cake designs for all occasions, and often develop fun themes using licensed characters to tie in with movie and TV franchises. On occasion they will hire me to develop toy concepts for some of the cakes. They are a terrific client and its a ton of fun.

The toys are manufactured overseas, and because of the many factors involved (including the length of time it takes to ship them across the ocean) the concepts may have to be developed a year or more ahead of time. Today I finally received samples of the very first toys I developed for them back in April of ’08, figurines of Mickey and Minnie Mouse for a surfing-themed cake. The shipment also included toys from two other cake designs which I’ll be posting in the near future.

For the surfer Mickey I developed a few different rough thumbnail ideas and then the final turnarounds. From there my sketches were sent to a sculptor and then finally to the overseas manufacturer.

Here’s the final turnaround designs as well as a promo photo of the final cake design from the DecoPac catalog. At the time the client wasn’t sure which colors to use on Minnie’s bow and swimsuit so they asked me to give them a few options:

surfmickey-turnsv1a1

surfminnie-turnsv2

surf-mickey-cake

(Toy designs copyright © 2009 Disney/DecoPac. All rights reserved.)