Earlier this year I was hired by a chain of swimming schools in Wisconsin to design a mascot for their company, Goldfish Swim Schools. You can see a few of the initial sketches here. They named the mascot "Bubbles", and they liked him/her/it so much that they asked me to create themed variations for use on calendars, removable tattoos, etc....
A couple of years ago I was hired by the owner of a small food company to design a mascot for a new line of chocolate covered cashews. His idea was to call them "Chocolate Covered Elf Ears", since the shape reminded him of the ears on a small elf and he thought it would be a fun way to...
Recently I was hired to design a mascot/logo for a new tuna supply company for the restaurant industry. Bigeye Tuna Guys is a new venture that will be launching soon. I was asked to design a mascot/icon based on a "bigeye", which is a breed of tuna. Being a cartoonist, my first round of sketches explored various ways to caricature a...
"Mascot Contest 2" officially ended on Friday. A lot of people entered and most identified all the mascots correctly. Those who did were entered in the drawing. I put the entries on slips of paper and my two-year-old daughter picked one out of a baseball cap. The winner of the mascot contest is David Oldham. Congrats David! You'll receive a free...
(EDIT: Contest is now closed. Winner and correct answers here.) As a character designer I'm fascinated with product mascots. A good mascot, when combined with a strong ad campaign, can be an enormous benefit when promoting a product or service. My favorite freelance projects are when clients hire me to design a mascot or character, either for advertising or animation. To help...
Here's another project I can finally let out of the bag. A large regional company is in the process of rebranding itself and expanding its market base. I was hired by an ad agency to help develop an updated version of this company's current mascot. After a couple of rounds of sketches the company decided to go in another direction...
