Earlier this year I was contacted by Mountainside Farms, a regional east coast dairy company, to help them design a new mascot for their packaging. They had been using a cow character designed by another illustrator but decided it was time for a new look. They asked me to design a cow who's face could be plugged into the existing packaging...
Here's another project from my "secret files" that I finally have permission to show: Back in 2012 I was hired by Idea Planet to help out with a display for the Milwaukee Brewers baseball team, in conjunction with Southwest Airlines. They were having a promotional event that included a booth where fans could have their pictures taken next to a life-sized statue of the team mascot, Bernie Brewer....
A few years ago Goldfish Swim Schools hired me to create a mascot named Bubbles (see a few of the concept sketches here). They liked him so much that they've hired me to illustrate Bubbles on stickers and tattoos, window clings, and coloring pages. They even made him into a plush doll. Recently the client gave permission for me to post some...
I sometimes get hired by business owners to create mascots for their companies and products. An appealing mascot has many benefits, several of which I've listed here. Earlier this year I was hired by a blogger who is building a website about chronic pain and weight loss. He wanted a mascot for the blog who could interact with readers in a...
As a freelance illustrator I work on a variety of projects, but my specialty is character design. I periodically get calls from ad agencies, design firms, and business owners wishing to hire me to design a mascot to help promote their product or service. Mascots are powerful, which is why so many companies use them (like the well-known brands pictured above)....
One of my regular clients is Goldfish Swim Schools. A little over a year ago they hired me to design a mascot for their company, named Bubbles the Goldfish. Recently they asked me to do a couple of jumbo window clings of Bubbles to hang in their facilities. They wanted something fun that kids could stand next to and have...
