My head is still swimming with all the information I tried to soak in last week at the 2008 Creative Freelancer Conference in Chicago. Fortunately it has been officially announced that MP3 audio recordings of all of the seminars will be available for purchase soon, likely sometime in the next few weeks. I'll post a link as soon as they...
As a freelance illustrator I work on a variety of projects, but my specialty is character design. I periodically get calls from ad agencies, design firms, and business owners wishing to hire me to design a mascot to help promote their product or service. Mascots are powerful, which is why so many companies use them (like the well-known brands pictured above)....
Marketing Mentor is an excellent website and blog for freelancers run by Ilise Benun, a consultant who specializes in helping creative professionals do a better job of marketing themselves. Her blog posts are short, direct, and very helpful. For a sample, check out her recent posts "What does it take to be your own boss?" and "Hourly rates and salaries". Last...
It was the standard "take our product and add a face" method of character design. It's a common approach to creating a mascot (i.e. the M&M's guys, the Chips Ahoy cookie, the Kmart Blue Light guy, etc.) Sometimes it works, sometimes it doesn't.
At first glance this kind of assignment doesn't give a character designer much to work with. The juicier jobs involve designing a character related to the product (i.e. Keebler Elves, Energizer Bunny, Serta Mattress Sheep, etc.), not the product itself. There is a lot more freedom to experiment visually. When the character is the product you are much more limited. An M&M has to look like an M&M, a light bulb has to look like a light bulb. If a character designer isn't careful, such product-with-a-face characters risk appearing dull and unoriginal. Fortunately, it doesn't have to be that way.
HOW Magazine is a leading publication in the art and graphics community. If you don't subscribe, you should. There are a ton of great articles on both the creative and business aspects of being a commercial artist.
Recently HOW started offering a series of online "webinars". (A webinar is a seminar broadcast over the web.) These webinars are designed to help creative types improve their business skills so they can land more jobs and grow more successful.
