Thoughts On Licensing For Artists

I’ve made my living as a freelance illustrator for thirteen years and counting. I’ve tried just about everything a commercial artist can do—children’s books, storyboards, magazine illustration, toy design, marker comps, comic books, character design, animation, even courtroom sketching. One of the few areas where I haven’t yet dipped my toe in the water is in the murky but potentially lucrative field of art licensing.

Last week I spent four days in Las Vegas at the International Licensing Expo attending classes, walking the show floor, and shaking hands in an effort to better understand that particular industry. I wanted to find out what real opportunities, if any, existed for me there.

Unfortunately the short answer (for me at least) is “not many”.Read More