freelancing Tag

20 Feb

Posted at 00:00h in Art & Business

This looks interesting. Talks About Money is a new book designed to help freelancers figure out what to charge for their projects. While the book is primarily aimed at graphic designers, there is not all that much difference between how a freelance graphic designer decides what to charge and how a freelance illustrator/artist decides what to charge. The process...

19 Feb

Posted at 00:00h in Art & Business

Recently I was hired to write a feature article for Adbase Insight, the email newsletter of Adbase.com. Each issue contains meaty content designed to help freelance illustrators and photographers market themselves better. I've found the articles to be extremely helpful and am proud to be a part of it. You can sign up for Adbase Insight for free here. In my...

14 Feb

Posted at 00:00h in Art & Business

While cleaning out my files I came across a good book on freelancing that I forgot I even owned (out of sight, out of mind). The Streetwise Guide to Freelancing by Theo Stephan Williams has a lot of good nuggets, much of it organized into nice little sidebars. Unfortunately the book is out of print, but you can get used...

13 Feb

Posted at 00:00h in Art & Business

I've been cleaning out my files and I came across a handout from a presentation I gave to some art students about seven years ago. It's pretty basic stuff aimed primarily at beginners, but I've got blog readers at all levels from students to seasoned professionals so I'm sure some of you will find this helpful. Here's what I wrote: 1....

07 Feb

Posted at 00:00h in Art & Business

Recently I stumbled upon this excellent article from Bootstrapper (a good blog for the self-employed, entrepreneurs, and other do-it-yourselfers): Rookie Mistakes: 15 Blunders New Freelancers Make And How To Avoid Them For more info on freelancing, don't forget to check out other posts listed under "The Business of Freelancing" Category over to the left, and of course my Recommended Resources page on...

31 Jan

Posted at 00:00h in Art & Business
I originally posted this on my blog back in August. However, my blog traffic has increased five-fold since then and I'm guessing most of you haven't seen it. So, an encore... For a freelancer, a website is an essential marketing tool. It proudly displays your work to potential clients 24/7. It trumpets your accomplishments to art directors all over the world. Most will not even consider hiring you if you don't have a website. But not all websites are created equal. There are some little extra touches that can go a long way in making sure your website pushes you up on the hiring list. Some of these tips I've just recently learned myself. I'm planning to completely redo my website to take full advantage of them. Put your contact info at the top. Make sure your email and phone number appear on your header, so that they are readily visible on every page. It's not that uncommon for an art director to print out samples from two or three artists to show to the boss and/or the hiring committee for a project. If they are having a tough time deciding which artist to call, having your contact info at the top of the page might push you over the edge, especially if the art director is busy and doesn't want to take time to look up the contact info for the other artists.