A few months ago novelty cake maker DecoPac, Inc. hired me to help them develop a jumbo "signature" cake to promote the Cars franchise for Disney/Pixar. Because this would be a large, triple-layer cake there was more freedom than usual to do something really fun and appealing. I started by working up several very rough thumbnail concepts of possible ideas: [caption id="attachment_4833"...
Recently I was approached by a new client, Spaner Marketing, with an advertising concept for a company called SageQuest. SageQuest uses GPS technology to help delivery drivers, technicians, and other employees who spend time behind the wheel by tracking their locations, vehicle efficiency, etc. The ad tagline was "Talk To Your Trucks". They asked me to illustrate some cartoon vehicles...
One of my regular clients is a toy company called DecoPac. Among other things they create many of the fancy birthday cakes you see in the grocery store bakeries. They often develop fun themes using licensed characters to tie in with movie and TV franchises. On occasion they will hire me to develop toy concepts for some of the cakes....
