Hasbro has a new line of dinosaur-themed toys called Play Doh Dino Crew. I got to help out with some of the early concept sketches.
Here are some early roughs exploring the possible look for a T-Rex and a Brontosaurus:
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/04/Dino-Crew-Brontosaurus-T-Rex-concept-design-sketches-900px.jpg?resize=900%2C1073&ssl=1)
Here are some more sketches including transparent dino molds and a volcano playset (based partly on an early rough sent to me by the client):
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/04/Dino-Lineup-Sketches-v2-900px.jpg?resize=900%2C687&ssl=1)
After some review and feedback Hasbro asked for a front and top view of the play set, with a few changes:
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/04/Dino-Island-Turnarounds-Rough3-900px.jpg?resize=900%2C913&ssl=1)
After that the project left my hands and went into the Hasbro pipeline where more changes were made. The final result is a new line of toys called Play Doh Dino Crew. It features Crunchin’ T-Rex, Growin’ Tall Bronto, and Lava Bones Island.
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/04/81KZu87XSvL._AC_SL1500_.jpg?resize=1200%2C930&ssl=1)
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/04/81YbW66tXeL._AC_SL1500_.jpg?resize=1200%2C1291&ssl=1)
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/04/F1500RC00_5010993884803_pkg_20__16352.1610932626.jpg?resize=1200%2C1200&ssl=1)
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2021/04/maxresdefault.jpg?resize=1200%2C675&ssl=1)