It’s always been a professional goal of mine to create artwork for a cereal box. So I was delighted when Todd Demulling at Ultra Creative hired me to do a packaging illustration for Cocoa Puffs cereal. Todd gave me a rough sketch to build on. I illustrated the full-body figures and the background. Then the team at Ultra Creative made a couple of tweaks, added the big head at the bottom, and inserted the text:
I was pretty exciting to walk down the grocery aisle and see how it turned out:
