Toy Design

Here's another concept I worked up for DecoPac, a local company that manufactures licensed toys for specialty birthday cakes. They told me they were working on a cake design for Disney's "The Princess and the Frog" and asked me to work up a couple of rough concept sketches to help them sell it to the folks at Disney. They wanted one...

One of my regular clients is a toy company called DecoPac. Among other things they create many of the fancy birthday cakes you see in the grocery store bakeries. They often develop fun themes using licensed characters to tie in with movie and TV franchises. On occasion they will hire me to develop toy concepts for some of the cakes....

Here's one more project I did for DecoPac. It's part of a series of jungle animal cake toys that were ultimately never produced. The lion's tail was meant to act like a lever which, when pushed, would cause his mouth to open and emit a "roar" noise from a tiny speaker. I was asked to make the elephant sit on the cake...

Here's yet another toy design I worked on for novelty cake supplier DecoPac. It's a cake tie-in for the DreamWorks movie Monsters vs. Aliens. It's a little hard to tell from the photo but it's a figurine of the Insecto character and two plastic finger rings featuring the characters B.O.B and Missing Link. The background is a concept painting from the movie...

As I mentioned in a recent post I sometimes design novelty toys for DecoPac, a national leader in the cake industry. Often the toys involve licensed characters but sometimes they are more generic. For this project the client wanted to update the design of their "Sports Fan" cake. I'm not a sports fan myself but I would imagine this particular...