Recently I was hired by the good folks at Ketchum Communications to create a character for Kikkoman soy sauce. They were printing a brochure and wanted to include a fun cartoon mascot. They asked me to take a bottle of Kikkoman and add a face, an apron, and a chef's hat.
It was the standard "take our product and add a face" method of character design. It's a common approach to creating a mascot (i.e. the M&M's guys, the Chips Ahoy cookie, the Kmart Blue Light guy, etc.) Sometimes it works, sometimes it doesn't.
At first glance this kind of assignment doesn't give a character designer much to work with. The juicier jobs involve designing a character
related to the product (i.e. Keebler Elves, Energizer Bunny, Serta Mattress Sheep, etc.), not the product itself. There is a lot more freedom to experiment visually. When the character
is the product you are much more limited. An M&M has to look like an M&M, a light bulb has to look like a light bulb. If a character designer isn't careful, such product-with-a-face characters risk appearing dull and unoriginal. Fortunately, it doesn't have to be that way.
Yesterday I received my copy of Stephen Silver's latest art book, Life.
For those who don't know, Silver is an amazing animation character designer whose credits include Disney's Kim Possible and Nickelodeon's Danny Phantom. He's a versatile artist and I find his work very inspiring. Silver also teaches an online Character Design course through Schoolism.com. I took the course last year and I learned a ton. It's expensive but well worth the investment for anyone serious about character design.
Silver has published several popular sketchbooks in the past, each one jam-packed with his amazing drawings.