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18 Jan Toy Designs for Smiley Kids

Recently I was approached by The Smiley Company, a lifestyle brand based in London. They create and sell a lot of licensed merchandise based on the world-famous smiley face symbol. They've been so successful that they've even developed those little yellow guys into an animated property called Smiley Kids. Of course, what's an animated property without a corresponding line of toys? Smiley wanted to pitch...