29 Sep McArtwork
Last year I illustrated the refresh of Mr. Monopoly for Hasbro. After a ten-year hiatus McDonald’s is bringing back its Monopoly game which means some of my artwork is being used in the campaign and on McDonald’s packaging. What a treat to see my artwork on a McDonald’s bag!
The game is a bit different this time, with most of it happening in the McDonald’s app. You can still peel tokens off of the packaging of certain food items, but you will then have to scan the game piece with the app in order to find out what you’ve won. And if you want to win the grand prize of $1 million you have to do it through the app.
The game launches on October 6, 2025 and runs through November 2. More info and official rules here.
Here’s a couple of campaign images using my version of Mr. M:
UPDATE: The campaign has launched in America, Canada, the UK, and Australia.
It is a huge honor to see my artwork being used in the campaign:
They’ve even animated Mr. M for commercials and TikTok videos:
To celebrate I took my family to our local McDonald’s where my kids got to see their dad’s artwork on signage, kiosks, packaging, and animated menus:
The team at Hasbro is amazing and I am honored to have worked with them on such a classic brand. Someone else can win the $1 million. I’m thrilled with this!