Over the past couple of years the Minneapolis Star Tribune has hired me to illustrate some ads for Spire Credit Union. The campaign is centered around a cartoon caricature version of their CEO Dan Stoltz driving the company’s trademark antique blue pickup. Here’s a version of the half-page ad that kicked everything off:
![](http://i1.wp.com/cedricstudio.com/wp-content/uploads/2020/04/Spire-FullPageAd-800px-1.jpg?fit=600%2C587&ssl=1)
Here’s a couple of additional sample Spire images I worked on:
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2020/04/Spire-hundreddollarbill-800px.jpg?resize=600%2C384&ssl=1)
![](http://i0.wp.com/cedricstudio.com/wp-content/uploads/2020/04/Spire-ATV-800px.jpg?fit=600%2C458&ssl=1)
You might have noticed a happy yellow dog in the first image:
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2020/04/Dog-500px-1.jpg?resize=500%2C415&ssl=1)
Spire has really taken to him. They named him Cash and I just found out they’ve turned him into a life-sized costumed mascot:
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-02-at-12.42.39-PM.png?resize=464%2C414&ssl=1)
The video below features his reveal and also includes some animation based on my drawings. (I didn’t do the actual animation. I just provided a few character sketches and someone else took it from there.)
[youtube_sc url=http://youtu.be/IJ1z53iyHP4]
I’m about to start another really fun project featuring Cash. Can’t wait to reveal it.