Mascot for Spire Credit Union

Over the past couple of years the Minneapolis Star Tribune has hired me to illustrate some ads for Spire Credit Union. The campaign is centered around a cartoon caricature version of their CEO Dan Stoltz driving the company’s trademark antique blue pickup. Here’s a version of the half-page ad that kicked everything off:

Here’s a couple of additional sample Spire images I worked on:

You might have noticed a happy yellow dog in the first image:

Spire has really taken to him. They named him Cash and I just found out they’ve turned him into a life-sized costumed mascot:

The video below features his reveal and also includes some animation based on my drawings. (I didn’t do the actual animation. I just provided a few character sketches and someone else took it from there.)

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I’m about to start another really fun project featuring Cash. Can’t wait to reveal it.