Recently I was hired by SwimKids USA to help them re-brand with a new mascot. They had a cartoon shark they had been using but wanted to refresh it. Here’s a few rough concept sketches I submitted along with the final design:
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2019/05/SharkMascot-ConceptSketches.jpg?resize=600%2C401&ssl=1)
![](https://i0.wp.com/cedricstudio.com/wp-content/uploads/2019/05/SharkMascot-Final-SwimKidsUSA.jpg?resize=600%2C512&ssl=1)
Recently I was hired by SwimKids USA to help them re-brand with a new mascot. They had a cartoon shark they had been using but wanted to refresh it. Here’s a few rough concept sketches I submitted along with the final design: