Hasbro “Wheel Pals” Packaging Art


I’ve been very fortunate to work on a lot of fun projects for Hasbro over the past few years. 95% of it is concept and presentation art for internal use only, which means I have to keep it under lock and key. I’ve got dozens and dozens of images that I would really love to put in my portfolio but I can’t. The toy biz is very competitive. I completely understand my clients’ need for confidentiality and I’m happy to oblige. Still, it’s fun to have something I can finally reveal!

Back in 2011 I was hired to illustrate a few packaging backgrounds for an exclusive set from the Playskool Wheel Pals line. The idea was to do something with a fun, youthful color-crayon feel.

To my knowledge only one toy from this exclusive set made it into stores: the Winter Friends set. Above is the original illustration I submitted to their packaging team. Below is the final result. (Apologies for the low-quality pics. I couldn’t find any clean “official” photos online so I snapped these with my phone.)