18 Apr ‘Avengers’ Toy Display Tray
Tray design copyright © DecoPac, Inc. Avengers copyright © Marvel. All rights reserved.
One of my regular clients is a toy company called DecoPac. Among other things they design many of the fancy birthday cakes you see in grocery store bakeries. They also create various toys and novelties to put on top of the cakes, often tying in with licensed characters and brands.
Last year they commissioned me to develop some concepts for an Avengers-themed cake topper that would be exclusive to Walmart. I developed a few different concepts but due to confidentiality agreements I can only show you the final chosen design, a display case. I was given an Avengers style guide and some plastic rings of the four main characters and asked to design a cool-looking tray to showcase the rings.
This project was a bit unusual for me in several respects. First, both the character art and the toys (the rings) had already been fully developed before I came onto the project. I was only designing the tray. (I don’t know who did the Avengers illustration but the artwork is amazing!) Second, the overall look and feel as dictated by the style guide was much more realistic and industrial-looking than the soft, cute, cartoony toys I usually work on. It was a fun challenge.
My final concept art is above. Here’s how the final cake topper turned out. Look for it soon in your local Walmart:
